The Solution: Meet Mister Ice Smirnoff Ice introduced Mister Ice, a playful and approachable digital persona acting as the brand’s bouncer. The campaign’s concept was inspired by the experience of convincing a real-life bouncer to grant access to an exclusive party. By bringing this idea to life digitally, Smirnoff created a unique, interactive way for consumers to engage with the brand. Key Campaign Features: WhatsApp Integration: A WhatsApp...
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